Absolute Value
Financial Times: The pick of 2014's
management books.
ABOUT
Emanuel (Manu) Rosen is a bestselling author whose books have been translated
into thirteen languages. His first book, The Anatomy of Buzz (Doubleday, 2000)
“managed to generate quite a bit of buzz itself” as BusinessWeek noted when the
book was published. His third book, Absolute Value (with Stanford professor
Itamar Simonson), won the 2016 American Marketing Association Best Book
Award. Emanuel was previously vice president of marketing at Niles Software,
where he launched the company’s flagship product, EndNote. He’s presented his
work in numerous forums around the world, including at companies such as
Google, Intel, and Nike. His work has been featured in the Harvard Business
Review, Time, Advertising Age, and many other media. He is married to Daria
Mochly-Rosen, they live in Menlo Park, California, and have four adult children.
BOOKS
Emanuel's early books drew on his professional experience in marketing and communication. His most recent book If Anyone Calls, Tell Them I Died tells the story of his family’s experience before and after World War II. He is currently working on a book with his wife Daria Mochly-Rosen, based on her work as a research scientist.
THE ANATOMY
OF BUZZ
The Anatomy of Buzz (Doubleday, 2000) was one of the first books to predict the rise of interpersonal influence in marketing. The Anatomy of Buzz Revisited (2009) is based on one hundred new interviews with researchers, marketing executives, and consumers. It takes readers inside the world of word-of-mouth marketing and explains how and why it works.
THE ANATOMY OF BUZZ
“a must-read for marketers…”
Fast Company
​
The Wall Street Journal’s business best-seller list
“A fascinating look at our popular and consumer cultures.”
BookList
You can find the links from notes here
ABSOLUTE VALUE
ABSOLUTE
VALUE
How people buy things has changed profoundly—yet the fundamental thinking
about consumer decision-making has not. In this provocative book, Stanford
professor Itamar Simonson and bestselling author Emanuel Rosen show why
current mantras about branding and loyalty are losing their relevance. When
consumers base their decisions on reviews from other users, easily accessed
expert opinions, and other emerging technologies, everything changes.
Financial Times: Pick of 2014’s Management Books.
American Marketing Association: 2016 Best Book Award.
IF ANYONE CALLS, TELL THEM I DIED
This book braids together the stories of three generations, demonstrating the
devastating consequences of Nazi persecution, even for survivors who fled
Europe before WWII. It is also a stark reminder of the heavy psychological toll of uprooting, still experienced by refugees and exiles today.
IF ANYONE CALLS, TELL THEM I DIED
"...a deeply personal, poignant, and powerful account of the impact of Nazi persecution on three generations..."
The Jerusalem Post
“… a gripping and engaging exploration of a family whose lives were indelibly changed by Nazi restrictions, by immigrant life in Israel, and by a grandson’s search for missing parts of the stories.”
Martha Minow: Harvard Law School